Born from experience.
Built with intention.
Guided by expertise.
A ritual for women rooted in whole-food nourishment, ancestral wisdom, and
the quiet brilliance your body already knows.
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our founder
The founder
Born from a personal search for better.
Born in Serbia and now based in Switzerland, Jelena’s path to OVA flame® began long before there was a product. Her own health journey led her to question conventional approaches to women’s wellness and explore the relationship between nutrition, hormones, energy, metabolism and the way women feel in their bodies.
What began as a personal search developed into a bigger vision. Jelena became fascinated by ancestral nutrition and the nutrient density of traditional foods, while exploring how modern ingredients and formulation could make these principles relevant to women today.
OVA flame® grew from that intersection — ancestral wisdom, modern science and a belief that women deserve products created with their physiology and changing needs in mind.
Today, Jelena continues to shape the vision, products and philosophy behind OVA flame®.
Women deserve to feel powerful in their bodies again.
Born in Serbia and now based in Switzerland, Jelena’s path to OVA flame® began long before there was a product.
After navigating her own health challenges, she became increasingly interested in the connection between nutrition, hormones, energy and the body’s innate ability to restore balance.
What began as a personal search grew into a bigger vision: to create a new kind of women’s wellness brand — one that brings together ancestral nutrition, modern ingredients and a deeper understanding of the female body.
Today, Jelena is building OVA flame® alongside her work in identity, wellbeing and personal transformation — with one belief at the centre of it all:
Women deserve to feel powerful in their bodies again.
our expert
The science
Understanding health at the cellular level.
Don Moss brings a cellular health perspective to the OVA flame® advisory circle, adding an important dimension to the way we think about nutrition, vitality and long-term wellbeing.
His work encourages us to look beyond isolated symptoms and consider what is happening at a deeper level within the body. Cells depend on nutrients, communication and interconnected biological processes to produce energy, repair, adapt and function effectively.
This perspective aligns with the philosophy behind OVA flame®: rather than looking at individual nutrients in isolation, we consider how nutritional support contributes to the body as an interconnected system.
Don’s perspective helps us bridge traditional nutritional wisdom with a modern understanding of cellular function and the biological foundations of health.
Meaningful wellness begins deeper than the surface.
Don Moss brings a cellular perspective to the OVA flame® advisory circle.
His work and research into cellular health help us look beyond symptoms and ask a deeper question: what does the body need in order to function, communicate and regenerate optimally?
That perspective supports our broader philosophy — combining traditional nutritional wisdom with a modern understanding of how the human body works.
Because meaningful wellness begins deeper than the surface.
the formulation expert
The formulation
Where tradition meets modern pharmacy.
As a pharmacist, Marcia Pearl brings a formulation-focused perspective to the OVA flame® advisory circle, with knowledge spanning ingredients, supplementation and how different compounds interact within the body.
Her perspective adds an important layer to our formulas. Choosing an ingredient is only one part of formulation; understanding why it is there, what role it plays and how it complements other components matters just as much.
This approach supports the philosophy behind OVA flame®: combining the nutritional richness of ancestral foods with carefully selected modern ingredients to create formulas designed around women and their changing needs.
Marcia’s expertise helps connect ancestral nutrition and cellular health with the precision of modern formulation. Every ingredient should have a reason for being there.
As a pharmacist, Marcia Pearl brings a formulation-focused perspective to the OVA flame® advisory circle.
Her knowledge of ingredients, supplementation and the way compounds interact within the body adds another layer of expertise to our approach.
Together, these perspectives allow us to look at women’s wellness from multiple angles — ancestral nutrition, cellular health and modern formulation — while keeping one thing constant:
Every ingredient should have
a reason for being there.
Our philosophy
01
Organ
Foundation
Every OVA flame formula begins with nutrient-dense beef organs — whole food ingredients traditionally valued for their naturally occurring vitamins, minerals, peptides and cofactors.
02
Built for
Women
We formulate specifically around female biology — from hormones and metabolism to fertility, energy, beauty, menopause and healthy aging.
03
Targeted
Bioactives
Organ nutrition is the foundation, not the finish. Targeted botanicals, minerals and bioactive compounds are added according to the purpose of each formula.
04
Purposeful
Pairing
Ingredients are chosen to work as a considered system. Every combination has a reason — supporting the formula’s intended function rather than simply creating a longer label.
05
Bioavailability
First
What you take matters. What your body can use matters too. We consider ingredient forms, complementary nutrients and absorption when building every formula.
06
Function
Specific
We don’t believe one formula should do everything. Each OVA flame formulation is built around a distinct need — from daily nourishment to sleep, longevity, menopause and beyond.
07
Pasture-Raised
Organs
Our organ ingredients come from pasture-raised cattle, bringing the quality of the source back to the center of supplementation.
08
Ancestral ×
Modern
We take what traditional cultures understood about whole-food nourishment and combine it with modern nutritional science.
09
Every Active
Earns Its Place
No ingredient is there simply for the label. Every organ, botanical, mineral and bioactive is selected with a specific role within the formula.
Why women choose OVA flame
01
Female First
Wellness designed around the biology,
rhythms, and needs of women.
02
Back to the Source
Returning to nutrient-dense nourishment
instead of increasingly complicated.
03
Root Cause Wellness
Supporting the foundations of vitality—
not simply chasing individual symptoms.
04
Ancestral Wisdom,
Modern Science
Wellness designed around the biology, rhythms,
and needs of women.
05
Whole Woman
Vitality
Hormones, metabolism, energy, beauty,
resilience, and longevity are interconnected.
06
Wellness for Life
A philosophy of nourishing the female body
through changing needs, seasons,
and stages of life.
